Ford Maverick (US) review

The Ford Maverick now comes in at $26,995, a $3,000 price hike from the previous iteration. This is the base FWD hybrid model that comes with the standard equipment like the new touchscreen and not much else. When we say the XL is bare, we mean it. There aren’t even switches to adjust the mirror.

The XLT is more civilized while the Lariat adds more creature comforts like heated seats, a wireless charging pad and pro trailer assist. At $40,350, the Tremor is the top of the line, bringing all the Maverick has to offer along with its extra off-road hardiness. Meanwhile, the new Maverick Lobo sits in the middle of the range at $35,255.

For our money, it would be advantageous to get the hybrid now that it also comes in AWD, though we’d likely snag an XLT for the simple creature comforts. Still, the Lobo’s price range and extra agility make it super appealing. The turbo-four engine and seven-speed is more our style, and you’re more likely to encounter a sporty bit of road than any of the obstacles that demand you drive the Tremor.

Speaking of, as compelling as it is, the price point is tough to reconcile with, particularly with the $34k Ranger just within reach. Sure, it’s slightly bigger, but it’s still not the full-sized F-150.

Looking at non-Ford alternatives? The Hyundai Santa Cruz matches the Mav’s ute-like utility, though it looks like a house slipper, if you ask us. Honda’s Ridgeline had long been the go-to ‘car-like truck’ until the Maverick stole its thunder. It’s slightly bigger but as useful as it’s ever been. Toyota’s Tacoma has also long been a go-to for rugged, right-sized truck use, though it can be rough around the edges and the Ford still has it beat for city use.